Radiotjänst i Kiruna AB (literally, “Radio Service in Kiruna”) is Sweden’s TV licensing body. It is a private corporation, formed in 1988 and based in Kiruna. The company is a subsidiary of the three Swedish public service broadcasters: Sveriges Television, Sveriges Radio and Sveriges Utbildningsradio. Under Swedish law everyone who owns a television set is required to pay the license fee, currently 2032 kronor (€ 210) per year (2008). The fee is collected by Radiotjänst but administered by Swedish government office Swedish National Debt Office (“Riksgäldskontoret”) by means of a special account, the so-called “rundradiokontot”. — via Wikipedia

All of the above company speak withstanding, these folks have put together a helluva compelling and enjoyable campaign to thank their population for doing what they have no choice to do: PAY FEES.

CLICK HERE FOR THE VIDEO and think about how you can go the extra creative mile in conversing with your consumer, audience, fans, and the like. Give it a little time to load before the video plays…and shout out to Sweden!

(VIA Tack Film)