Pete Chatmon and Candice Sanchez McFarlane @ Soho House Launch Event!

My Tour of Duty continues on Tanqueray’s “We Resist Simple” Lifestyle Community. It’s a lineup of tastemakers across a variety of disciplines dropping a daily dosage of dopeness designed to keep you in the know. It’s all about what’s now…and what’s next…and my focus is giving folks a blueprint for success in their careers. I’m being all out honest in every post (some have said maybe a bit too much in terms of how I work) and I welcome your interaction in the conversation. Be sure to RATE and leave COMMENTS and let me know where you stand. It’s all about keeping your resolutions in tact!

(VIA WE RESIST SIMPLE)

View The Content Below + See What D7B Can Do For You!

Classic Kicks BIOCAST from Double 7 on Vimeo.

Classic Kicks is a unique sneaker + clothing boutique in NYC. Vans, Nike, Pumas, Adidas, New Balance and more grace the shelves of their NOHO location. You’ll also find their signature clothing line, Reine et Roi. This BIOCAST takes you behind the scenes to understand exactly what the Classic Kicks experience is all about.

Check out the entire New Media Campaign after the jump!

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One of our big interests here at Double 7 Film is the impact of New Media as it propagates through our culture. I just got done skimming the results of a study by Cossette.

Five Major Observations
1. Social media could soon replace email as a means of sharing information.
2. Facebook is poised to become the next Google.
3. Citizens are increasingly turning to social media for news and to obtain information about products.
4. Consumers discuss “brands” online.
5. Those who share information on brands online are curious and sensitive to advertising.

Those last two points are especially salient to what we do here. Hit up Double 7 if you have a brand and we will help you get engaged in the conversation about you. We want people to know your story, and at Double 7 we’re putting story first. We’ll help you relate to your customers on a deeply personal basis, building loyalty and helping you understand exactly what they want.

Classic Kicks has just launched their new website HERE. Notice the 3 thumbnails at the bottom of the snapshot above. They’ve positioned the 3 episode viral campaign “What’s Your Sneaker Psychology” for all of their customers to interact with — the series chronicle a genuine shopping experience from 4 authentic and diverse sneaker consumers.

Click HERE to see the complete campaign that Double 7 Boutique put together earlier this year.

CONTACT ME directly to take your branding to the next level. We’re getting emails, phone calls, and web distress signals already for 2010 … so make sure you get in front

Designed by Benjamin Ahr Harrison. Defined by the Double 7 Team. Profiled by Fox Business Channel, Forbes Magazine, and NBC Today in New York. 2010 awaits.

…on our Global Headquarters. We’ve got a lot of great projects and campaigns in the works. Contact us for more info

Meet Rosaleen Knoepfel… from Double 7 Film on Vimeo.

Double 7 Boutique’s Video Signatures are an important component of our New Media Initiatives. What better way to make a first impression or update clients on your company’s movements than a High Definition Video featuring YOU in your own words. It’s so old fashioned to simply “meet and greet” — our Video Signatures allow you to make an impression 24 hours a day, with every email that you send!

CONTACT US to learn how we can customize a campaign for you and your company, brand, or product. The future is here … it’s just not widely distributed yet!

Meet Nick Santora… from Double 7 Film on Vimeo.

Meet Pete Chatmon… from Double 7 Film on Vimeo.

Click HERE to See What Fox Business Says About Double 7!

THAT’S RIGHT. FREE. IN FACT, IT’S $25K WORTH OF CUSTOMIZED MARKETING, BRANDING, AND FILM PRODUCTION SERVICES! ENLARGE THE PDF ABOVE TO READ ALL ABOUT THE DETAILS.

WHAT WE NEED YOU TO DO: Tell us HOW your Non-Profit of choice has made an impact in your community!

Send an email or YouTube Video to D7B@DOUBLE7FILM.COM by Friday, August 14th.

While this is NOT a contest, a committee will review the submissions and research each organization in an effort to select the Non-Profit that would best benefit from a Double 7 Boutique Customized New Media Initiative. And to make this as effective as possible, D7B will run this program several times a year!

*** Click HERE to see what we customized for URBAN ART BEAT.

*** Click HERE to see what FOX BUSINESS is saying about us.

MTV2 Indie Week: Pete Chatmon (1) from Double 7 Film on Vimeo.

Check out these interesting spots that my man Matt Jablin over at MTV put together. It’s a spotlight on what I do as an independent imagemaker and marketer!

MTV2 Indie Week: Pete Chatmon (2) from Double 7 Film on Vimeo.

MTV2 Indie Week: Pete Chatmon (3) from Double 7 Film on Vimeo.

MTV2 Indie Week: Pete Chatmon (4) from Double 7 Film on Vimeo.

MTV2 Indie Week: Pete Chatmon (5) from Double 7 Film on Vimeo.

MTV2 Indie Week: Pete Chatmon (6) from Double 7 Film on Vimeo.

I guess it’s not too much of a secret anymore. Double 7 Boutique is changing the game. Get at us!

Read the 6 Question interview HERE!