Archive for the ‘Marketing, Advertising’ Category

Continuing to Resist Simple w/Tanqueray

If you’ve yet to check out my page on Tanqueray’s “We Resist Simple” Lifestyle Community I can only ask, “where have you been?”… Impressions are climbing, traffic is bananas, and I wanna send a shout out to the Double 7 Community for putting 4 of my posts in the Top 5 Most Popular! Visit my page HERE and be sure to rate and comment.

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Johnnie Walker Awesome Branding (VIDEO)

Johnnie Walker : Walk from George Nimeh on Vimeo.

Not sure if I posted this before but if not, this is how you should tell your story. Stay tuned for the Double 7 BioCast!

We Resist Simple Ad on Bossip

Just saw that the glorious gossip site Bossip is running Tanqueray’s “We Resist Simple” ads. It scrolls through all of the bloggers, which is pretty cool. Check out my thoughts on how to succeed as an entrepreneur HERE.

(VIA Bossip)
(VIA We Resist Simple)

Your Guide to the Best Superbowl Ads

USA Today has their poll, but we have ours. Take a look at some of the most enjoyable ads we saw during Superbowl XLIV (that’s 44 if you’re not from ancient Rome). This Superbowl was the most watched TV event in history, pulling in 106.5 Million Viewers. Dayum!

AUDI definitely produced a winner with this A3 TDI Clean Diesel spot. A perfect mixture of social relevance delivered through a comedic device. More commercials after the jump…

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How the Swedish Say ‘Thanks’

Radiotjänst i Kiruna AB (literally, “Radio Service in Kiruna”) is Sweden’s TV licensing body. It is a private corporation, formed in 1988 and based in Kiruna. The company is a subsidiary of the three Swedish public service broadcasters: Sveriges Television, Sveriges Radio and Sveriges Utbildningsradio. Under Swedish law everyone who owns a television set is required to pay the license fee, currently 2032 kronor (€ 210) per year (2008). The fee is collected by Radiotjänst but administered by Swedish government office Swedish National Debt Office (“Riksgäldskontoret”) by means of a special account, the so-called “rundradiokontot”. — via Wikipedia

All of the above company speak withstanding, these folks have put together a helluva compelling and enjoyable campaign to thank their population for doing what they have no choice to do: PAY FEES.

CLICK HERE FOR THE VIDEO and think about how you can go the extra creative mile in conversing with your consumer, audience, fans, and the like. Give it a little time to load before the video plays…and shout out to Sweden!

(VIA Tack Film)

Pete Chatmon and Candice Sanchez McFarlane @ Soho House Launch Event!

My Tour of Duty continues on Tanqueray’s “We Resist Simple” Lifestyle Community. It’s a lineup of tastemakers across a variety of disciplines dropping a daily dosage of dopeness designed to keep you in the know. It’s all about what’s now…and what’s next…and my focus is giving folks a blueprint for success in their careers. I’m being all out honest in every post (some have said maybe a bit too much in terms of how I work) and I welcome your interaction in the conversation. Be sure to RATE and leave COMMENTS and let me know where you stand. It’s all about keeping your resolutions in tact!

(VIA WE RESIST SIMPLE)

Absolut / Spike Jonze: I’m Here (Trailer)

We first heard whispers about the collaboration between now infamous ‘Where the Wild Things Are’ director Spike Jonze and Absolut late last year, and have been hanging out for a taster ever since. This week, at the Sundance Film Festival, Absolut finally launched a short film, titled ‘I’m Here’. A wonderfully whimsical tale about two robots living in LA that Jonze says is his first love story.

(VIA CONTAGIOUS)


Double 7 President, Pete Chatmon and Creative Director, Candice Sanchez McFarlane…

Last night Team Epiphany threw an intimate launch party for the We Resist Simple Lifestyle Community. They chose the Library Room at the Soho House — an appropriate spot for something like this.


Mirror with Tanqueray on it + some clean glasses…

Be sure to visit my WE RESIST SIMPLE page to check out some more images. And thanks to everyone that’s been joining the conversation. Keep on rating and commenting on my posts … I’m trying to deliver an entrepreneurs handbook with every blog. My latest is on how to control that first impression, since you never get a second chance!

You can peep more photos by clicking the links…

(VIA WE RESIST SIMPLE)

The Ford Fiesta Movement: Chapter 2

My buddy Fran Westbrooks put me on to this cool initiative that Ford is sponsoring for filmmakers. They’re looking for 20 teams of 2 people to essentially handle the creative direction for the all-new 2011 Ford Fiesta.

In anticipation of the Fiesta’s US launch, for the next chapter of the Fiesta Movement we’re handing over creative direction for the all-new 2011 Ford Fiesta’s advertising and promotion to our fans. You’ll need a creative vision and passion for the Fiesta. We’ll provide the public spaces and help connect you to local creative talent. Together, we’ll bring your ideas to life. Your team will also have access to an all-new 2011 Ford Fiesta for the duration of the program (with gas and insurance) and a shot at winning a brand new Fiesta for yourself and your teammate.

Get the full program details HERE. Applications must be submitted by February 7th.

(VIA FIESTA MOVEMENT)

Google Alerts

This is one of the best tools for folks to keep track of what’s being said on the internet. Whether it’s a project title, your name, a product, or anything that interests you, Google Alerts update you (by the minute!) every time your topic of choice is posted. Coupled with Google Analytics, it’s a must have for those riding the New Media Wave successfully.

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:

* monitoring a developing news story
* keeping current on a competitor or industry
* getting the latest on a celebrity or event
* keeping tabs on your favorite sports teams

(VIA GOOGLE)




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