Posted by Austin Tyler

He’s a pale-faced white kid from the suburbs of Philadelphia. He doesn’t really have any kind of a shoddy history as a drug dealer, gangsta, or a hustler. He isn’t hard, and he sounds too much like Eminem. This kid can’t possibly be taken seriously as a rapper…

What hasn’t already been said about 21 year-old Asher Roth? Just like many emerging artists, especially coming into the hip-hop world, Asher knows there are bound to be detractors and haters that just want to see him fail. It’s expected really. I mean, for every Eminem, Paul Wall, Beastie Boys, Brother Ali, and Alchemist, there are plenty of others that have represented poorly, making it hard for people to stomach a new MC with a light complexion. And then there’s that one sacred hip-hop rule: authenticity.

The fact of the matter is that instead of Vanilla Icing his past, he chooses to actually embrace who he is and use it to his advantage. His frat-gem “I Love College” is pretty much 2008/2009′s college party anthem right now. And although Dipset capo Jim Jones jumped on a remix of the track, I really wouldn’t hold my breath on seeing Asher Roth featured on a some street banger with Beanie Sigel or Styles P any time soon. He’s just not that type of rapper.

But, to his credit, the kid is fully aware of where he fits.
“I was always from the outside looking in,” says Roth. “Hip-hop has always been very influential in the ‘burbs, [but] it’s just a matter of where we could relate to it. You find a lot of kids that are really confused. You look at them and they’re dressed out of character. They don’t look right. I figured out, I don’t have to dress this way, but you can still love hip-hop.”

It’s this grounded approach that he has about himself and his music that I think is very commendable. And as long as he doesn’t get confused and stays true to himself, he will definitely find himself a respectable deal of success and open new doors for similar artists in the future.

Posted by Pete Chatmon

If u don’t know the man standing on the left … u do NOT know what’s up!

SAM POLLARD is one of the most respected and talented editor/producer/filmmakers in the industry and I’m proud to say, an alumni to the Double 7 Film Advisory Board. Anthony Artis and I will be welcoming Sam to the Double Down Film Show this week…

On the next Double Down Film Show, we’ll be having an in-depth discussion with veteran Oscar-nominated Editor/Producer Sam Pollard. Over 30 years, Sam has won both Emmy and Peabody awards for his work as an Editor and Producer. He is a frequent collaborator with director Spike Lee and has most notably edited 4 Little Girls, When the Levee’s Broke, Jungle Fever, Mo’ Better Blues, and many more quality thought-provoking films. We’ll be discussing Sam’s editing and producing process, the director/editor relationship, advice for aspiring editors, and serving up more real-world practical filmmaking advice. The Double Down Film Show … Filmmaking Reality Starts Here!

Wednesday, March 25th
9pm EST
Click HERE to Listen in Live From Your Computer
OR
Call (646)929-1956 to Listen in Live From Your Phone

*** Join the Double Down Film Community HERE! ***

A ‘lil Sam Pollard Throwback!

Posted by D7W

Facebook in Reality. SCARY. And funny Shout out to Candice Sanchez McFarlane on the scoop.

Posted by D7W

Go behind-the-scenes with Eric Lewis, also know as ELEW as he and his band jam through 3 familiar songs, but with a twist only they can provide. For those that missed the show last Thursday at Le Poisson Rouge, at LEAST you can enjoy this. Stay tuned for more show dates, both in the states and Europe. The sessions were directed by Andrew Levy of One Roof Entertainment and edited by Greg Payton.

Posted by Benjamin Ahr Harrison

BOTS from Noah Banks on Vimeo.

Here’s a great new video from Yea Big and Kid Static directed by Noah Banks. Anyone that knows me knows how big a sucker I am for cardboard robots, and this video had me literally cracking up in front of my computer. I wish more hip hop videos were like this.

Posted by D7W

President Barack Obama on The Tonight Show with Conan O’Brien Jay Leno.

Posted by Pete Chatmon

Check out the trailer for friend and fellow Tribeca All Access alum Paola Mendoza’s film “ENTRE NOS“. She co-directed with Gloria La Morte (also a Tribeca alum) and my man Bradford Young DP-ed the film. It was produced by Joseph La Morte and Michael Skolnik. The New York film scene is alive!

You can check out the film (based on a true story) at The Tribeca Film Festival on April 25th @ 6pm.

More details to come!

Posted by D7W

GANG OF FOUR Trailer from Double 7 Film on Vimeo.

GANG OF FOUR will chronicle the unique experiences of Percy Sutton, Basil Paterson, David Dinkins and Charlie Rangel through exclusive first-hand accounts from the men themselves, now ranging in age from 78 to 88, and their allies, rivals and contemporaries. We will trace the origins of their alliance and how their extraordinary successes created an awakening of a people and made them gatekeepers of the “Black Vote.” We will connect the efforts of the Gang of Four to the politics, economy and community of Harlem and its significance as a template for urban development across the country. (This film is currently in the fundraising stage).

Posted by Double 7 World

Make sure you listen to the Double Down Film Show on Wed. 3/18 @ 9pm for THE FILM FESTIVAL EPISODE!

9pm EST
Click HERE
to Listen in LIVE from ANYWHERE IN THE WORLD

… or …

Call In and Listen From Your Phone @ 646-929-1956

ALSO … Join Pete on Thursday night to hear the maestro play … Mr. Eric Lewis … ELEW … don’t miss it.

CLICK BELOW for more info!

INFO ON THE ELEW SHOW ON THURSDAY 3/19

Posted by D7W

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