These are tight. Available at Undftd.

I don’t know about this one on too many levels to discuss…

The folks at NIKE do it again. And again. And again.

They still need to holla @ Double 7 Boutique though. Reel talk.

Posted by D7W

* Trading Air Yeezy’s Outside of Classic Kicks This Morning *

Check out the photos (links below) from a couple hours ago @ CLASSIC KICKS in NYC. Heads were in line for almost 16 hours waiting to pick these joints up.

Visit our FLICKR PAGE and SNEAKER PSYCHOLOGY GROUP to see the flicks!

Upload your own to the Sneaker Psychology Group!

Posted by Pete Chatmon

Mr. Tyler has responded beautifully with the Dwyane Wade post below, which urges me to return to the man who created a need for Sports Center … Mr. Michael Jordan.

ABOVE — MJ brings it to Patrick Ewing. BELOW — MJ rips a backboard to shreds, raining glass on the fools playing defense.

OUCH!!!

Posted by D7W

We are still trying to find some dope content that isn’t Nike related.

ANYONE?

Posted by Pete Chatmon

So this was added to this YouTube page of another sneaker fan way back in 2006. Clearly I missed the boat cause it’s new to me, but you gotta love how Brand Lebron was already being cemented with just ONE SHOT OF THE SNEAKERS.

One.

Thinking outside the box and not stuffing the product down consumer’s throats is the best way to succeed. Celebrity endorsements don’t hurt either. If somebody has some dope suggestions not made by Nike we’re happy to post ‘em up. Leave a comment!

Posted by Pete Chatmon

This piece, directed by Jared Hess of Napoleon Dynamite fame, was produced by Wexley School for Girls and entered into a contest for Nike. Not really an ad for anything in particular, but an interesting way to approach viral.

Posted by Pete Chatmon

Maybe we’re beginning to see a trend. Nike, Nike, Nike. Ahead of the curve way back in the lates 80s, 90s, and still today. I always wanted these damn Bo Jacksons. Anyone know where I can get them?

Posted by Austin Tyler

Day 2 of Sneaker Week here at Double 7 is going strong as we continue to showcase the marriage of film and fashion with a Nike commercial directed by Guy Ritchie for the UEFA 2008 European Championship.