Following in the fragrant footsteps of Reese Witherspoon and Jennifer Hudson, Zoe Saldana, 31, has been named the newest face of an Avon fragrance, Eternal Magic, debuting in April, PEOPLE has exclusively learned. The fragrance “takes inspiration from the rare Princess Monaco Rose,” according to an Avon release. “It means so much to me to be associated with a company that shares my values and believes in empowering women,” says the actress, who is now best known for kicking butt as Na’vi warrior princess Neytiri in Avatar. In her first major endorsement deal since James Cameron’s blockbuster grossed a billion dollars, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics collection (no word on whether that includes ‘Pandora blue’!). Geralyn Breig, Senior Vice President and President of Avon North America, says of Saldana, “We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She’s a rising star in Hollywood — and has built a strong reputation for playing empowering characters that leave a lasting impression.” – Suzanne Zuckerman

(VIA PEOPLE)

Check out Zoe for free in my first feature, PREMIUM, currently available on Hulu. Also stars Dorian Missick, Hill Harper, Frankie Faison, William Sadler, Eva Marcille, Novella Nelson, Sean Nelson, Keith Nobbs … we’ve got some talent up in there

It’s great to read the responses (good and bad) that people have to your work. The above image is a snapshot of the most recent reviews of my film PREMIUM, available for your viewing pleasure on HULU and starring Dorian Missick, Zoe Saldana, and Hill Harper. The beautiful thing about the web is people don’t lie and for the most part, if they aren’t what I like to call “internet thugs” — talking smack from the safety of their bedroom through a keyboard — you get a real sense of what people say when you’re not “in the room”.

And to show you that we keep it 100 here at Double 7, I’ll even give some airtime to a not-so-positive review, though it’s clear this woman doesn’t know what the hell she’s talking about!

See for yourself and leave a review!

My sister forwarded me this message from someone who had seen PREMIUM but didn’t realize that her brother had written & directed the film.

That’s what’s up! Check it out for yourself, leave comments, and let us know if you feel the same.

So PREMIUM is now on iTunes, which is cool, but apparently there’s been a bit of a poster “redesign”. I’d say it misrepresents the movie but this is the ultimate clash between art + marketing. Zoe Saldana never even wears a wedding dress in the film, the photos of the cast are from parties/events we attended, and the fonts have been changed.

Nonetheless, for those of y’all with iTunes, search PREMIUM and take a look. Just in case you’re interested, here is the original art below:

2 for 2 from Chuck Jones. He put me on to the fact that PREMIUM is on Hulu now. Scroll below to check it out. The reviews thus far are great. It’s crazy to see what people think (or don’t think) about your work. I am one of those cats that likes to read ‘em, even when I’m being murdered.

See y’all at Short Shorts tonight @ 8pm!

To celebrate the release of STAR TREK, starring Zoe Saldana as Lt. Uhura, Double 7 Film is giving away 5 FREE COPIES OF PREMIUM, autographed by writer/director Pete Chatmon!

PREMIUM stars Dorian Missick, Zoe Saldana & Hill Harper with a supporting cast that includes Tonya Pinkins, Eva Marcille, Sean Nelson, Frankie Faison, and William Sadler. If you missed it in theaters or on DVD this is your chance to watch it for the first time. For any collectors out there, you can add this classic to your archive and share it with friends!

To Win Your FREE Autographed Copy of PREMIUM just submit your Name and Address to PREMIUM@double7film.com by 5pm Friday.

And because we like to be good hosts, the first 100 entrants will receive a special gift!

Posted Pete Chatmon

For those of you that think films are sold on blankets on the streets of an urban metropolis … or perhaps out of duffel bags … behold that time honored tradition of RETAIL.

Somewhere on the shelves of your nearby big brand store you will find PREMIUM, situated near Julia Roberts and Richard Gere.

Or pick up your copy HERE on Amazon.

Posted by D7W

6 Degrees Magazine is a nice, fit in your back pocket, culture/lifestyle/city living magazine located in Miami, Detroit, Atlanta, and Las Vegas. In 2006, when PREMIUM premiered at the Miami International Film Festival, 6 Degrees did a profile entitled “1 Degree Closer to Pete Chatmon”.

Check it out!

Posted by D7W

It’s a bit of a slow day today — well, it IS the weekend. We came across some old flicks from when PREMIUM traveled the country with BMW and Blackfilm.com. These are just a couple pics from the Los Angeles pre-screening event and the Q&A..

Peep the TRAILER:

And pick up a copy on Netflix HERE or at Amazon HERE!

Posted by D7W

PREMIUM Official Trailer from Double 7 Film on Vimeo.

Client: Double 7 Film
Agency: Double 7 Boutique
Production Company: D7F

When Pete Chatmon and his partners needed to raise $1M to produce PREMIUM, D7B put together a grassroots organization + marketing plan to take the project from script to screen. After more than 10 multimedia events on the East Coast and a dedicated viral campaign, PREMIUM was picked up by CodeBlack Entertainment for limited theatrical/DVD release and Showtime for a cable television premiere in the United States.

Directed by Pete Chatmon

View 3 Episodes of our “Double 7 Diaries” Viral Campaign below:

Client: Double 7 Film
Agency: Double 7 Boutique
Production Company: Down and Dirty DV

DOUBLE 7 DIARY #3

DOUBLE 7 DIARY #2

DOUBLE 7 DIARY #1

Each Diary Directed by Anthony Artis