Posted by Benjamin Ahr Harrison

I really enjoyed this video. They cut this up and had 1 minute and 30 second versions for television. I wish I had been at that party. Mostly because one of my dreams in life is to give Missy Elliott a high five.

Posted by Austin Tyler

Allen Iverson is one of the most influential point guards in NBA history. And in this Reebok commercial he teaches you wanna-be’s how to break ankles. This is a promo for his The Answer shoe, which if you’re old enough to remember, was pretty popular on the court back in ‘98.

Posted by Pete Chatmon

I finally found something interesting from a brand other than Nike, too bad it wasn’t made for American audiences. But this is Double 7 WORLD…so behold! And discuss…

Posted by D7W

We are still trying to find some dope content that isn’t Nike related.

ANYONE?

Posted by Pete Chatmon

So this was added to this YouTube page of another sneaker fan way back in 2006. Clearly I missed the boat cause it’s new to me, but you gotta love how Brand Lebron was already being cemented with just ONE SHOT OF THE SNEAKERS.

One.

Thinking outside the box and not stuffing the product down consumer’s throats is the best way to succeed. Celebrity endorsements don’t hurt either. If somebody has some dope suggestions not made by Nike we’re happy to post ‘em up. Leave a comment!

Posted by Pete Chatmon

This piece, directed by Jared Hess of Napoleon Dynamite fame, was produced by Wexley School for Girls and entered into a contest for Nike. Not really an ad for anything in particular, but an interesting way to approach viral.

Posted by Pete Chatmon

Maybe we’re beginning to see a trend. Nike, Nike, Nike. Ahead of the curve way back in the lates 80s, 90s, and still today. I always wanted these damn Bo Jacksons. Anyone know where I can get them?

Posted by Austin Tyler

Day 2 of Sneaker Week here at Double 7 is going strong as we continue to showcase the marriage of film and fashion with a Nike commercial directed by Guy Ritchie for the UEFA 2008 European Championship.

Posted by Pete Chatmon

Sneaker Week continues with this Agassi/McEnroe throwback. This classic Nike Airmax Commercial was recorded during the 1990 French Open. Enjoy.

Peep Sneaker Week Day 1 HERE.

Posted by Pete Chatmon

Oh yes. We are on to some new next level stuff over here at Double 7 Film. After Benjamin Ahr Harrison set it off with Music Video and Violence Weeks, we’re keeping with the trend and bringing you themed blogging from all of our contributors every other week.

Behold … SNEAKER WEEK!

A lot of our Double 7 Worlders are Sneaker Enthusiasts, and we are embarking upon an innovative campaign for a NYC Sneaker Boutique, so it only makes sense for us to bring you in deeper…or remind you about the culture that has changed footwear forever.

Enjoy…discuss…do what you must. Word.

More Mars and Mike after the jump…

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